L’économie de l’attention

Entrevue avec un chercheur qui avait prédit beaucoup de choses qui se sont avérées au fil des dernières années en se basant sur les théories de l’économie de l’attention.

Mr. Goldhaber was conflicted about all of this. “It’s amazing and disturbing to see this develop to the extent it has,” he said when I asked him if he felt like a Cassandra of the internet age. Most obviously, he saw Mr. Trump — and the tweets, rallies and cable news dominance that defined his presidency — as a near-perfect product of an attention economy, a truth that disturbed him greatly. Similarly, he said that the attempted Capitol insurrection in January was the result of thousands of influencers and news outlets that, in an attempt to gain fortune and fame and attention, trotted out increasingly dangerous conspiracy theories on platforms optimized to amplify outrage.

“You could just see how there were so many disparate factions of believers there,” he said, remarking on the glut of selfies and videos from QAnon supporters, militia members, Covid-19 deniers and others. “It felt like an expression of a world in which everyone is desperately seeking their own audience and fracturing reality in the process. I only see that accelerating.”

Beaucoup de gens qui se battent pour avoir notre attention. Il faut bien choisir à qui la donner.

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