Survivre sans atteindre à la vie privée

C’est ce que réussi à faire le moteur de recherche DuckDuckGo.

“A lot of companies could be still pretty profitable if they chose to go this route,” Weinberg says. “They may be a little less profitable. But you know, it’s like—is that extra profit worth all this societal impact and problems? We don’t think so.” Even some ad buyers are questioning whether endless tracking works; a survey by Digiday found that 45 percent of ad execs saw “no significant benefit” from behavioral tracking, and 23 percent found it made revenues decline.

Chaque fois que vous ouvrez DuckDuckGo, vous êtes un étranger pour lui.

Via Sentier.

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